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Bernard Lee Jia Yoong

About me,

Growing up in the Digital Age, I have a deep appreciation for digital design and crafting meaningful, engaging interactions. What started as an infatuation with PowerPoint animations at 8 (I loved making presentations about my family members) led to my pursuing Communications and New Media at NUS and a budding career in UX design.

Having begun my career in the public sector, I found a calling in driving change and solving human problems using digital design as a tool. Now, I explore whether it's possible to address complex challenges using human-centred design. Be it conducting user research, crafting protototypes or simply designing physical or digital artefacts, I am always looking out for opportunities to craft meaningful designs.

On this page:

Education

B.Soc.Sci.(Hons) in Communications and New Media
with NUS College and minor in Interactive Media Development

National University of Singapore | August 2022 - July 2026

  • 4.8 GPA

  • Recipient of Asean Undergraduate Scholarship

  • UI/UX Associate, NUS Google Developer Student Club

  • Deputy Communications Director, NUS College (NUSC) Club

  • Residential Assistant

  • Co-captain of NUSC Floorball team

  • Vice Captain of NUSC Orange House

Advanced Level (A Level)

Methodist College Kuala Lumpur | January 2020 - August 2021

  • 4 A*, Subjects taken: Economics, Further Mathematics, Mathematics, Physics

  • Reipient of 50% Merit Scholarship

  • Seniors' Ball Co-Chair, Cambridge A Level Union

  • Publicity Officer, Hiking Club

IGCSE & SPM

Wesley Methodist School Kuala Lumpur | January 2015 - January 2020

  • IGCSE 10 A* ; SPM 4 A 1 B

  • Secretary, Library Prefects

  • Secretary, Mathematics Club

  • Organising Committee, Student Leaders Camp

  • Organising Committee, Library Prefects Internal Camp

Experience

Experience Design Intern

EY wavespace | November 2025 - January 2026

  • Designed and delivered workshops for executive leaders to solve organisational challenges, including ministries

  • Applied creative problem-solving by designing physical and digital assets to facilitate discussion and foster collaboration

  • Used design to solve a business need: built a visual dashboard to convey business offerings to potential clients to accelerate conversion

UI/UX Designer

NUS Information Technology | May 2025 - December 2025

  • Led the interface and experience design of a new enterprise application, balancing user needs, business constraints and system requirements across complex workflows

  • Collaborated with cross-functional product teams, including product owners and software engineers

  • Documented and presented functional requirements, user needs and design decisions to align stakeholders

  • Crafted detailed flow, wireframes and ready-for-engineering prototypes for NUS’ super-app and AI platform using Figma

Account Management Intern

AKA Asia | June 2024 - October 2024

  • Provided operational support across multiple projects at a time, including brands like New Balance, ACUVUE and more

  • Liaised directly with various stakeholders, including clients, journalists as well as third parties

UI/UX Associate

NUS Google Developer Student Club | June 2024 - January 2025

Deputy Communications Director

NUS College Club | October 2023 - September 2024

  • Oversaw the management of official Instagram page @nus.nuscc

  • Grew following by 60% since takeover

  • Assisted with club photoshoot and post-shoot editing

  • Redesigned the Club’s official website to improve visibility of Club efforts and projects

  • Collaborated with a product manager and design team to prototype a volunteer management system for a partner NGO

  • Translated complex functional needs into functional user flows and screens

Student Communications Team

NUS College | September 2022 - Present

  • Managed the College's Instagram account @nuscollege through content ideation and creation

  • Created engaging copies, graphics, photos and videos to showcase the College's vibrant community life and happenings

  • Provided feedback on the College's rebranding efforts

BOOM Production Publicity Lead

NUSC Productions | September 2022 - January 2023

  • Led a group of 7 on publicity efforts for a theatre production titled 'BOOM'

  • Created a distinctive logo that encapsulates the play's central theme

  • Designed the production's programme booklet

  • Handled the recording and processing of the play

Programme & Design Intern

UNDI18 | October 2021 - March 2022

  • Supported the planning and implementation of various programmes, including stakeholders and participant management

  • Facilitated virtual and physical events, including workshops and panel sessions

  • Designed and did copywriting for social media collaterals and website

Public Relations and Communications Officer

Volunteer In Me (VOLUME) | February 2021 - February 2023

  • Served as the main point of contact with external organisations by actively reaching out, establishing and maintaining connections

  • Managed the official social media accounts on Instagram and Facebook

  • Ideated and produced various social media contents for audience engagement

  • Copywriting, editing and designing of social media contents

  • Led a team of 5 for a publicity project to produce digestible infographics

  • Co-managed a flagship tutoring project for underserved children

Skills

UX Research

Survey, user interview, A/B testing, contextual inquiry, Mural

User Interface Design

Figma, Plasmic, Miro

Graphic Design

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Canva

Web Development

HTML, CSS, JavaScript, Python

Video Editing

Adobe Premiere Pro, Adobe Audition, CapCut

Copywriting, editing and English-Mandarin translation

Languages

English, Mandarin, Cantonese

Malay

Spanish

Proficient

Limited working proficiency

Beginner

Get in touch!

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